Analytics Professional | Pricing, Growth & Product

Tasmia
Afroze

Driving pricing, growth, and product analytics to improve revenue, margins and customer outcomes.

6+ years driving pricing, growth, and product analytics across $1.3B+ portfolios and 35M+ users. Translating complex data into actionable decisions across sales, marketing, and product. MBA + MS in MIS.

Pricing & Revenue Analytics Product & Customer Analytics Customer Segmentation & Growth Strategy Forecasting & Demand Planning Data-Driven Decision Enablement
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Tasmia Afroze
$1.3B+
Annual pricing & revenue portfolio
35M+
Customers analyzed for segmentation & churn insights
+15%
Forecast accuracy improvement delivered

About Me

Clarity from complexity,
decisions from data

📍 Pittsburgh, PA | Open to relocation

I'm driven by building clarity in complex, ambiguous environments, turning scattered data into structured insights that teams can act on. Whether it's improving pricing decisions, shaping product strategies, or influencing how teams use data, my focus has always been on creating work that scales and drives measurable impact.

I enjoy working at the intersection of data, business, and people, where insights don't just exist, but actually change decisions.

I step into undefined problems and build structure, designing frameworks, models, and solutions from scratch to help teams make better decisions.

I'm a senior analytics professional with a track record of driving commercial outcomes from optimizing discount strategies on $1.3B+ portfolios to building executive dashboards and retention initiatives impacting 35M+ users.

My experience spans industrial manufacturing (Carmeuse), healthcare (Baxter International), and telecom (Robi Axiata), allowing me to apply analytical rigor across diverse business models and connect insights to real-world decisions.

I focus on solving high-impact business problems where pricing, product, and customer strategy intersect, ensuring insights are not just delivered, but adopted.

I hold an MBA in Marketing and an MS in MIS from the University of Pittsburgh (Katz). I am also a Certified Scrum Product Owner (CSPO) and Lean Six Sigma Green Belt.

Featured Work

Projects & Portfolio

Pricing Analytics

Pricing Governance & Discount Optimization

Identified margin leakage drivers across a $1.3B+ portfolio and redesigned discount thresholds using price-volume-mix analysis, enabling more consistent pricing decisions across sales teams.

Key Insight: Discount inconsistency was the primary driver of margin erosion, not product mix or volume changes.
5% revenue lift 15% forecast accuracy up
SQL Power BI Snowflake Salesforce Tagetik EPM Pricing Strategy Revenue Optimization

EDA & Python

AI-Driven Pricing Simulation & Discount Optimization

Analyzed a $2.3M retail dataset to identify profit leakage drivers and built a decision tree-based simulation model to evaluate counterfactual pricing scenarios. Simulated discount optimization scenarios, estimated ~$182K profit uplift by capping excessive discounting and preserving margins on low-performing products.

Key Insight: Profitability is driven by nonlinear interactions between discounting, product mix, and volume, requiring targeted, data-driven pricing decisions.
estimated ~$182K profit uplift $2.3M dataset analyzed
Python pandas Decision Tree Simulation Modeling Google Colab

Machine Learning

Customer Churn Prediction Model

Designed and deployed a Python-based churn prediction pipeline using scikit-learn on 35M+ subscriber records. Implemented lifecycle segmentation and A/B tested loyalty interventions that reduced churn by 8% and prevented $200K in revenue loss.

Key Insight: Early-stage engagement signals were the strongest churn predictors, enabling proactive intervention before intent to leave solidified.
8% churn reduction $200K loss prevented
Python scikit-learn pandas A/B Testing Customer Retention Lifecycle Strategy

Healthcare Analytics

Patient Outcomes Dashboard for AE Enablement

Built dashboards tracking 100K+ patient profiles to surface adoption patterns and clinical outcomes. Trained 30 Account Executives on data-driven selling, reducing hospital admissions by 60% and cutting unnecessary inquiries by 18%.

Key Insight: AEs with access to outcome data closed consultations faster and with higher confidence, making data literacy a direct revenue lever.
60% lower admissions 30 AEs trained
Tableau SQL CRM Analytics

Client Consulting Project · Six Sigma

Project Lead – Six Sigma Process Improvement | ABARTA Coca-Cola Beverages

Led a client-facing Six Sigma process improvement initiative for ABARTA Coca-Cola Beverages, redesigning rework processes to reduce breakage damage and loss (BDL) over-expenditure. Drove root cause analysis and cross-functional process redesign, identifying inefficiencies in rework workflows as the primary driver of cost leakage. Delivered a structured improvement plan with ~$48K projected savings over six months, demonstrating measurable impact through process optimization rather than volume reduction.

Key Insight: Rework process inefficiencies were the root cause of BDL over-expenditure, addressable through structured process redesign rather than volume reduction.
~$48K projected savings 6-month timeline
Lean Six Sigma Process Improvement Root Cause Analysis Team Leadership Stakeholder Management

Client Consulting Project · Digital Marketing

Consultant (MBA Engagement) | HENY

Designed and executed a data-driven digital marketing strategy, increasing website traffic by 10% through targeted content and audience segmentation.

Key Insight: Targeted content strategy drove measurable traffic growth, demonstrating that audience-aligned messaging outperforms broad digital spend.
10% website traffic increase
Digital Marketing Content Strategy Audience Segmentation Technology Consulting

Client Consulting Project · Finance

BNY Mellon Fellowship | Birgo Realty

Developed a client-facing strategy for Birgo Realty to address financial literacy gaps among rental tenants, identifying opportunities to reduce risk exposure and improve tenant stability. Delivered recommendations to stakeholders, highlighting opportunities to reduce tenant default risk and improve financial engagement.

Key Insight: Financial literacy gaps represent both a social impact opportunity and a lever for reducing tenant default risk.
Jan 2022 – Apr 2022
Case Study Development Financial Literacy Client Consulting Strategy

Technical Toolkit

Skills & Tools

Tools and frameworks I use to drive pricing, growth, and customer analytics decisions.

🎯

Business Strategy & Pricing

Pricing Strategy Revenue Optimization Customer Segmentation Growth Strategy Experimentation (A/B Testing)
📊

Analytics & Data Foundations

SQL Python pandas Data Modeling A/B Testing
🤖

Machine Learning & AI

Predictive Modeling Customer Analytics Model Evaluation Feature Engineering Applied Machine Learning Churn Prediction
📈

Business Intelligence

Power BI DAX (Advanced) Tableau Snowflake SAP Tagetik EPM
🔗

CRM & GTM Tools

Salesforce CRM Sales Funnel Analytics Forecasting & Planning Sales Enablement
🌍

Domain Expertise

Industrial B2B Healthcare Analytics Telecom/Lifecycle Marketing Analytics Sales Strategy

Career History

Work Experience

2023 – Present

Marketing & Sales Data Analytics

Carmeuse — Pittsburgh, PA

  • Led pricing governance for a $1.3B+ portfolio, identifying margin leakage drivers and delivering a 5% quarterly revenue lift through price-volume-mix analysis and discount optimization
  • Improved forecast accuracy by 15% by integrating Salesforce, SAP, and Snowflake data into unified Power BI models, enabling more reliable demand planning and reducing revenue volatility
  • Partnered with sales leadership to translate pricing insights into actionable strategies, influencing discount policies and adoption across regional teams
  • Eliminated 10+ hours/week of manual reporting through automated DAX measures and scheduled refreshes
  • Delivered 7% operational efficiency gains through cross-functional analytics initiatives aligned to sales strategy

2022 (MBA Internship)

HealthTech Analytics Intern

Baxter International

  • Built patient outcomes dashboards tracking 100K+ patient profiles, enabling data-driven clinical decision support
  • Trained 30 Account Executives on analytical selling, contributing to 60% lower hospital admissions in tracked cohorts
  • Reduced unnecessary support inquiries by 18% through proactive analytics-driven escalation workflows

2018 – 2021

Product Marketing Manager (Customer Lifecycle Management)

Robi Axiata — Dhaka, Bangladesh

  • Led lifecycle marketing and retention strategy for 35M subscribers, leveraging churn modeling and segmentation to drive targeted engagement and revenue protection
  • Reduced churn by 8% and protected $200K in revenue by transforming stakeholder hypotheses into structured A/B testing frameworks
  • Designed loyalty program architecture that drove a 12% increase in customer engagement metrics

Academic Background

Education

2021 – 2023

MBA, Marketing & MS, Management Information Systems

University of Pittsburgh — Joseph M. Katz Graduate School of Business

Focused on analytics, pricing strategy and data-driven decision making across marketing and operations.

President, Business Technology Club: led initiatives bridging business and analytics, driving engagement in data-driven decision making through industry sessions and case competitions
Co-President, Finance Club: organized industry sessions and peer learning initiatives
Student Body Representative, Super Analytics Challenge 2023: elected to serve as voice of students in designing the third annual Super Analytics Challenge; curated the Challenge dataset and wrote the case on Mental Health Challenge while providing feedback across all logistical specifications

Honors & Awards

Recognition

Dean's Outstanding Full-time MBA Student Service Award
Winner, Katz Invitational Case Competition
Runners-up, Super Analytics Challenge 2022

2014 – 2017

BSS, Economics

University of Dhaka, Bangladesh

Built strong foundation in econometrics, statistics, and quantitative analysis.

Associate Member, Economics Study Center (ESC)
Winner, EconProdigy 2.0

Certifications

Professional Credentials

Industry-recognized certifications

Certified Scrum Product Owner (CSPO)
Lean Six Sigma Green Belt
Power BI (Advanced DAX & Data Modeling)
Google Data Analytics Professional Certificate

Let's Connect

Get in Touch

I'm a business-focused analytics professional with experience across pricing, lifecycle marketing, and data strategy, turning complex data into decisions that drive growth. Currently exploring senior analytics, GTM, and product strategy roles where data is not just reported, but actively shapes business strategy.

✉️ Email Me 💼 LinkedIn 🐙 GitHub

Always happy to connect about analytics, pricing strategy or building data-driven products.

📍 Pittsburgh, PA  ·  Open to relocate